Mission
The South Texas Book Festival is a celebration of culture and imagination by linking readers of all ages with authors, performers, and publishers, and fulfilling the mission of McAllen Public Library as a place where people and ideas meet and connect.


History
The McAllen Book Festival was established in 2014 as a celebration of culture and imagination by linking readers of all ages with authors, performers, and publishers, and fulfilling the mission of McAllen Public Library as a place where people and ideas meet and connect.

In August 2018, we re-branded our annual book festival and we now have a new name, a new logo, and a wider appeal. The McAllen Book Festival is now the South Texas Book Festival.

Combining literacy promotion, regional and national authors, and children’s entertainment in a festive atmosphere, McAllen Public Library promotes a lifelong habit of reading for pleasure and fun.

Families from all over South Texas – and from our sister cities across the border – attend our festival, and the name change more accurately describes our expanded reach. Along with the excitement of the name change came a new and recognizable STBF logo.